Designing Small Outdoor Spaces in Your Hospitality Business

Every outdoor area, no matter how small it is, deserves to be treated with attention. This need amplifies when it comes to restaurants, hotels, cafes and resorts. So hospitality businesses should be extra careful when designing a small outdoor space like a balcony or even a limited terrace.

In order to turn a narrow area into an attractive place to hang out, two steps must be applied: choosing the right outdoor furniture and installing them effectively.

How to choose the furniture?

Selecting small furniture

When you have a narrow area, you can still furnish it with small items that fits. For example, instead of cramming the balcony with a single sofa, use a couple of chairs and a round coffee table so guests can enjoy a relaxing morning. Don’t forget to take measurements, here a few centimeters can make a difference.

Using multi-functional outdoor furniture

A small area limits the use of several furniture to suit all needs. Therefore, an effective solution would be to use multi functional patio furniture for your restaurant, hotel, resort or cafe. A modular outdoor setting allows you to have a minimum of items with the most uses possible. For example, if a daybed and living set don’t fit together next to the pool, replace them with an outdoor furniture piece that gives you both. In that case, Skyline Design’s Bishan can be an appropriate way to combine the two, as it can be used as a daybed or a sofa set.

Going vertical with decorations

One of the latest garden design trends is the adoption of the vertical space in the outdoors. In other terms, exploiting placing decoration accessories or even plants on the walls surrounding the outdoor living area. In addition, due to this new “wave”, brands are now creating items for vertical use. For example, the famous French brand, Maiori, produced chic planters that can be placed on top of each other, in order to save horizontal space.

How to design the small space to make it look wider?

Designating a focal point

Installing outdoor furniture in a small area can be messy. A bit of organization will turn a chaotic setting into a comfortable and relaxing spot. One of the first steps to take is to focus all the outdoor chairs and sofas to one direction. A focal point can either be external like the sea, the garden or a specific landscape, as well as internal like an outdoor lounge or a hanging chair. You can add accessories according to your needs, but make sure that you still have only one focal point.

Paving the path and the living area

Another way to embellish a small outdoor space is to pave the path and the living area. However, this is a delicate task that can either break it or make it. How? Applying geometrical designs in the pavement can make the outdoor area look smaller. And most probably, that’s not what restaurants and resorts are looking to accomplish, on the contrary.

Keeping it simple with only the needed furniture

One of the main issues in small areas is the lack of space for people to move around. This is mostly due to decoration items that can be dropped out. Therefore, removing all unneeded elements, like decorations and plants, will make the small area more spacious, allowing people to be more comfortable.

Designing a small outdoor space is definitely a challenge for any interior designer or hospitality furniture company. However, choosing the right outdoor furniture, and efficiently designing the area will transform your small outdoor space into an endless paradise. So don’t miss out on this opportunity.

Designing Your Best Work Life

Many people in the corporate world start off with the intention to only work the standard hours yet somewhere along the way, they become completely consumed by a never-ending To Do list. Suddenly they find themselves leading a life that is based on trying to survive rather than thrive. This constantly switched-on mode can start to wear thin very quickly and wear them down just as fast.

I have worked in the corporate world for over 22 years as a consultant for various large companies. I was soon spending so much time and effort in the workplace jumping through hoops and doing whatever it took to climb the corporate ladder that my personal well-being began to suffer greatly.

Each time I planned a well-deserved break, I found myself getting sick. My body soon stopped running on the adrenaline high of corporate life, and my immune systems began operating at critically low levels. Somewhere along the way I had lost my connection to the reason why I was working so hard.

Today I run a successful business that still requires dedication and commitment, but my physical, mental and emotional state is nowhere near where it as when I was in the corporate world. What I learn from this experience is that there is no point having a great job with matching salary if all you are able to do at the end of the day is collapse onto your couch.

So here are my four steps to reconnecting with what is important to you and designing a work schedule that works for you.

STEP 1: CHANGE THE WAY YOU THINK
Breaking your thought pattern is the first step towards designing your best work schedule. There is so much social pressure to be part of the rat race, and you should analyze whether succumbing to this thought pattern is working for you. Ask yourself these questions:

Are you willing to live on the edge?
Are you willing to substitute happiness for monetary gain?
Do you want to leave behind a legacy?
Do you want to travel and work from wherever you are in the world?

Your answers will form the basis of your blueprint of your ideal work life.

STEP 2: THINK LATERALLY
You have your own unique abilities. Learn how to make them work for you. If you are an accountant and you are crushed with deadlines at the end of each quarter, then plan your life in a way that allows you to work hard during those times and keep normal work hours for the remainder of the year.

The Internet has made traditional jobs much more flexible. If you are a teacher and do not want to be tied to a classroom then consider online teaching. A computer and an Internet connection is all you need. You can design your life around your workload so that you are only working the number of hours you want. Remember, this is your life and you call the shots.

STEP 3: SCHEDULE IN WHAT REALLY COUNTS
There was a time a couple of years ago when I did not schedule a break for 15 months and ended up severely ill. So before you schedule anything else into your calendar, make sure you schedule what really counts first. This includes events that will make a positive difference in your life such as:

Time for yourself to unwind, relax and recharge.
Vacation time. Long breaks should be a minimum of two weeks twice yearly and mini breaks such as weekends away should be scheduled every two months. Studies show that people are more likely to remain happy when they schedule in frequent short holidays than infrequent longer ones.
Family time and date nights.
Time with friends. Schedule the next catch up in before the night is over so that it does not get lost in the work life.

STEP 4: START SMALL AND SLOW
Start the ball rolling slowly so you can easily notice things gaining momentum as you make your schedule work for you. For instance, you could set a goal of winning 10 clients and turning away any extras because you know you do not want to dedicate more hours to work. Dedication to your personal wellbeing and who you are as a person instead is what will guide you towards creating a schedule that works for you rather than against you.

A Perfect Sales Training Coach

Even though there isn’t any formal education required to be a bigwig in sales, it is true that most of the people are involved in selling products and services. One can find several people performing sales tasks and each and every one of them are trying to complete with one another. In order to stand a class apart from others, it is important to acquire some excellent selling skills, determination and the perfect mindset. It is very important to move along with the change, as the environment keep on changing. So, it is essential to think out of the box, as it helps to stay ahead of the business rivals. So, it is essential to stay equipped with some of the effective sales tips by availing the services of a sales coach. Only those who are well trained to perform such tasks must perform the task of sales. This task should be performed by the experts in sales training. When you are in search of an expert, you must know that there are several speakers across the globe who claims to be the sales coach. However, make sure that you choose a perfect person offering useful sales tips programs to enjoy the maximum output. You must consider certain aspects while selecting the perfect sales training coach to save your money and time.

About Choosing the Right Sales Training Coach
It is important to consider the right kind of issues prevailing in your business to get the perfect solution immediately. There might be many areas in your business that require improvement. Generally, your sales managers would need you to enhance the performance of their team. So, it needs you to redefine the current sales process and the way through which it is executed. So, make sure that you hire the services of a best sales training coach who can improve the sales strategies as well as the selling skills of your workforce.

Top qualities of a sales training coach
The sales training coach whom you are choosing must have the following qualities to prove that he is a sales pro.
1 Highly experienced: The sales training coach whom you approach must be the one who has immense years of experience to handle the sales process. Observe the training coach’s path of career and check his achievements in the career timeline. Choose the person who has a lot of professional experience is the proof that this sales coach is reliable and credible.
2 Interaction with sales team: The expert sales training coach must know the secret of winning the trust of your sales team. He should have handled several sales teams in his career and must be able to interact with them in a positive fashion. This quality of a coach can help your sales build the trust on the tips for selling he teaches them.
3 Should provide intelligent coaching: The sales coach must hold intellectual sales training sessions that have activities which can kindle the sales skills of your work team. The training sessions or coaching classes that the coach conducts should be related to the specific industry of your business to improve the sales wing of your business. The sales coaching should be aimed at helping your work team members become experts in their related field.

The sales training program that the coach offers should have several components that are essential for the growth of the organization. So, it is important for you to avail the services of a sales coach like. We to give your sales team the much needed push.

A Virtual Assistant

In this year and age, everything is related to the internet. From shopping, banking, bills payment, social interaction, communication and every bit of actions we humans do nowadays was somehow linked to the use of the internet. For several years I had been working a very traditional job in retail. However, personal circumstances made me re-think my current situation. A part of me always feels that traditional jobs here in the Philippines are very time-consuming. With a standard 48-hour work and a 1-day off per week, quality time with family and peers seems unlikely. So if work schedules are eating much of our time, is it after all worth it? This question bugged me for a lot of months. Then one day I came across KOM Academy’s Facebook posting for a free seminar on “How to be a Virtual Assistant.” Curious, I immediately inquired and pre-registered for this event. That’s when I realized that there are a lot of opportunities outside the traditional work environment.

What is a Virtual Assistant by the way? These are smart individuals offering administrative, creative and technical skills to remote clients. So what made me think this virtual job is kick-ass better than my old job? Reason number 1, “I am my boss”! As VA, as they call it, you work as an independent contractor to the client. Which means that you don’t work for a company or an employer, but instead they outsource you to render them the services they require. About this, you are not limited to work for a single client. Hence, the second reason – more clients, more income. By this I mean you can are not limiting yourself to only one source of income. You have the control to expand your financial gains as you deem fit. The third reason, it is home-based. What is not to love working at the comforts of your space? No hassle from commuting, dealing with worsening traffic situation of the city, increased transportation expenses, annoying amnesiac office mates who always borrow your things but never bothers to return them are just a few to mention.

If there is a convenience in the environment, work schedule is something that is flexible as well in this industry. That is the fourth reason why I considered engaging into this business. The chance to be given a schedule that is favorable to your liking is something that is highly unheard of in traditional jobs. Often you must be employed a full-time job to get a decent salary. Whereas in VA, even part-time jobs can still get you good pay. Mainly because you are paid based on the quality of your work output and not just merely on the number of hours you spent. Furthermore, output-based jobs present more opportunity for workers to get promoted as evaluation is real-time.

The fifth reason I seriously consider is that this job is never boring. As mentioned earlier, VAs provide different service from administrative, to creative and even technical for those highly-skilled individuals like the programmers. Thus, this job can present you wide range of tasks that you can explore and hone your skills.

These things cited above are just a few of the factors why I considered becoming a Virtual Assistant. To have the convenience of time and place in your hands is a privilege that an ordinary worker won’t be able to experience in a traditional work setting. As I go along my journey into this business, I am looking forward to discovering more things to love and enjoy.

To be successful in business, sometimes the wisest move to make is to ask for help. Remember that you don’t have to do it all alone. Get a co-worker from a distance!

The Dangers Of Overhead Power Lines Best Practices

Every year people at work are killed or seriously injured when they come into contact with live overhead electricity power lines.

If a machine, scaffold tube, ladder, or even a jet of water touches or gets too close to an overhead wire, then electricity will be conducted to earth. This can cause a fire or explosion and electric shock and burn injuries to anyone touching the machine or equipment. An overhead wire does not need to be touched to cause serious injury or death as electricity can jump, or arc, across small gaps.

One of the biggest problems is that people simply do not notice overhead lines when they are tired, rushing or cutting corners. They can be difficult to spot, eg in foggy or dull conditions, when they blend into the surroundings at the edge of woodland, or when they are running parallel to, or under, other lines. Always assume that a power line is live unless and until the owner of the line has confirmed that it is dead. This guidance is for people who may be planning to work near overhead lines

where there is a risk of contact with the wires, and describes the steps you should take to prevent contact with them. It is primarily aimed at employers and employees who are supervising or in control of work near live overhead lines, but it will also be useful for those who are carrying out the work.

Types of overhead power lines

Most overhead lines have wires supported on metal towers/pylons or wooden poles – they are often called ‘transmission lines’ or ‘distribution lines’. Most high-voltage overhead lines, ie greater than 1000 V (1000 V = 1 kV) have wires that are bare and insulate but some have wires with a light plastic covering or coating. All high-voltage lines should be treated as though they are uninsulated. While many low-voltage overhead lines (ie less than 1 kV) have bare insulate wires, some have wires covered with insulating material. However, this insulation can sometimes be in poor condition or, with some older lines, it may not act as effective insulation; in these cases you should treat the line in the same way as an insulate line. If in any doubt, you should take a precautionary approach and consult the owner of the line.

There is a legal minimum height for overhead lines which varies according to the voltage carried. Generally, the higher the voltage, the higher the wires will need to be above ground. Equipment such as transformers and fuses attached to wooden poles and other types of supports will often be below these heights. There are also recommended minimum clearances published by the Energy Networks Association.

What does the law require?

The law requires that work may be carried out in close proximity to live overhead lines only when there is no alternative and only when the risks are acceptable and can be properly controlled. You should use this guidance to prepare a risk assessment that is specific to the site. Businesses and employees who work near to an overhead line must manage the risks. Overhead line owners have a duty to minimize the risks from their lines and, when consulted, advise others on how to control the risks. The line owner will usually be an electricity company, known as a transmission or distribution network operator, but could also be another type of organization, eg Network Rail, or a local owner, eg the operator of a caravan park.

Preventing overhead line contact

Good management, planning and consultation with interested parties before and during any work close to overhead lines will reduce the risk of accidents. This applies whatever type of work is being planned or undertaken, even if the work is temporary or of short duration. You should manage the risks if you intend to work within a distance of 10 m, measured at ground level horizontally from below the nearest wire.

Remove the risk, the most effective way to prevent contact with overhead lines is by not carrying out work where there is a risk of contact with, or close approach to, the wires. Avoiding danger from overhead power lines. If you cannot avoid working near an overhead line and there is a risk of contact or close approach to the wires, you should consult its owner to find out if the line can be permanently diverted away from the work area or replaced with underground cables. This will often be inappropriate for infrequent, short-duration or transitory work. If this cannot be done and there remains a risk of contact or close approach to the wires, find out if the overhead line can be temporarily switched off while the work is being done. The owner of the line will need time to consider and act upon these types of requests and may levy a charge for any work done.

Risk control

If the overhead line cannot be diverted or switched off, and there is no alternative to carrying out the work near it, you will need to think about how the work can be done safely. If it cannot be done safely, it should not be done at all. Your site-specific risk assessment will inform the decision. Things to consider as part of your risk assessment include:

the voltage and height above ground of the wires. Their height should be measured by a suitably trained person using non-contact measuring devices;
the nature of the work and whether it will be carried out close to or underneath the overhead line, including whether access is needed underneath the wires;
the size and reach of any machinery or equipment to be used near the overhead line;
the safe clearance distance needed between the wires and the machinery or equipment and any structures being erected. If in any doubt, the overhead line’s owner will be able to advise you on safe clearance distances;the site conditions, undulating terrain may affect stability of plant etc;
the competence, supervision and training of people working at the site.

If the line can only be switched off for short periods, schedule the passage of tall plant and, as far as is possible, other work around the line for those times. Do not store or stack items so close to overhead lines that the safety clearances can be infringed by people standing on them.

Working near but not underneath overhead lines – the use of barriers. Where there will be no work or passage of machinery or equipment under the line, you can reduce the risk of accidental contact by erecting ground-level barriers to establish a safety zone to keep people and machinery away from the wires. This area should not be used to store materials or machinery. Suitable barriers can be constructed out of large steel drums filled with rubble, concrete blocks, wire fence earthed at both ends, or earth banks marked with posts.

If steel drums are used, highlight them by painting them with, for example, red and white horizontal stripes.
If a wire fence is used, put red and white flags on the fence wire.
Make sure the barriers can be seen at night, perhaps by using white or fluorescent paint or attaching reflective strips.

Avoiding danger from overhead power lines

The safety zone should extend 6 m horizontally from the nearest wire on either side of the overhead line. You may need to increase this width on the advice of the line owner or to allow for the possibility of a jib or other moving part encroaching into the safety zone. It may be possible to reduce the width of the safety zone but you will need to make sure that there is no possibility of encroachment into the safe clearance distances in your risk assessment.

Where plant such as a crane is operating in the area, additional high-level indication should be erected to warn the operators. A line of colored plastic flags or ‘bunting’ mounted 3-6 m above ground level over the barriers is suitable. Take care when erecting bunting and flags to avoid contact or approach near the wires. Passing underneath overhead lines, if equipment or machinery capable of breaching the safety clearance distance has to pass underneath the overhead line, you will need to create a passageway through the barriers, In this situation:

keep the number of passageways to a minimum;
define the route of the passageway using fences and erect goalposts at each end to act as gateways using a rigid, non-conducting material, eg timber or plastic pipe, for the goalposts, highlighted with, for example, red and white stripes;
if the passageway is too wide to be spanned by a rigid non-conducting goalpost, you may have to use tensioned steel wire, earthed at each end, or plastic ropes with bunting attached. These should be positioned further away from the overhead line to prevent them being stretched and the safety clearances being reduced by plant moving towards the line;
ensure the surface of the passageway is leveled, formed-up and well maintained to prevent undue tilting or bouncing of the equipment;
put warning notices at either side of the passageway, on or near the goalposts and on approaches to the crossing giving the crossbar clearance height and instructing drivers to lower jibs, booms, tipper bodies etc and to keep below this height while crossing;
you may need to illuminate the notices and crossbar at night, or in poor weather conditions, to make sure they are visible;
make sure that the barriers and goalposts are maintained.

Avoiding danger from overhead power lines

On a construction site, the use of goalpost-controlled crossing points will generally apply to all plant movements under the overhead line. Working underneath overhead lines. Where work has to be carried out close to or underneath overhead lines, eg road works, pipe laying, grass cutting, farming, and erection of structures, and there is no risk of accidental contact or safe clearance distances being breached, no further precautionary measures are required. However, your risk assessment must take into account any situations that could lead to danger from the overhead wires. For example, consider whether someone may need to stand on top of a machine or scaffold platform and lift a long item above their head, or if the combined height of a load on a low lorry breaches the safe clearance distance. If this type of situation could exist, you will need to take precautionary measures.

If you cannot avoid transitory or short-duration, ground-level work where there is a risk of contact from, for example, the upward movement of cranes or tipper trailers or people carrying tools and equipment, you should carefully assess the risks and precautionary measures. Find out if the overhead line can be switched off for the duration of the work. If this cannot be done:

refer to the Energy Networks Association (ENA) publication Look Out Look Up! A Guide to the Safe Use of Mechanical Plant in the Vicinity of Electricity Overhead Lines.2 This advises establishing exclusion zones around the line and any other equipment that may be fitted to the pole or pylon. The minimum extent of these zones varies according to the voltage of the line, as follows:
– low-voltage line – 1 m;
– 11 kV and 33 kV lines – 3 m;
– 132 kV line – 6 m;
– 275 kV and 400 kV lines – 7 m;
under no circumstances must any part of plant or equipment such as ladders, poles and hand tools be able to encroach within these zones. Allow for uncertainty in measuring the distances and for the possibility of unexpected movement of the equipment due, for example, to wind conditions;
carry long objects horizontally and close to the ground and position vehicles so that no part can reach into the exclusion zone, even when fully extended. Machinery such as cranes and excavators should be modified by adding physical restraints to prevent them reaching into the exclusion zone. Note that insulating guards and/or proximity warning devices fitted to the plant without other safety precautions are not adequate protection on their own;
make sure that workers, including any contractors, understand the risks and are provided with instructions about the risk prevention measures;
arrange for the work to be directly supervised by someone who is familiar with the risks and can make sure that the required safety precautions are observed;
if you are in any doubt about the use of exclusion zones or how to interpret the ENA document, you should consult the owner of the overhead line.

Where buildings or structures are to be erected close to or underneath an overhead line, the risk of contact is increased because of the higher likelihood of safety clearances being breached. This applies to the erection of permanent structures and temporary ones such as polytunnels, tents, marquees, flagpoles, rugby posts, telescopic aerials etc. In many respects these temporary structures pose a higher risk because the work frequently involves manipulating long conducting objects by hand.

Avoiding danger from overhead power lines. The overhead line owner will be able to advise on the separation between the line and structures, for example buildings using published standards such as ENA Technical Specification 43-8 Overhead Line Clearances.1 However, you will need to take precautions during the erection of the structure. Consider erecting a horizontal barrier of timber or other insulating material beneath the overhead line to form a roof over the construction area – in some cases an earthed, steel net could be used. This should be carried out only with the agreement of the overhead line owner, who may need to switch off the line temporarily for the barrier to be erected and dismantled safely.

Ideally, work should not take place close to or under an overhead line during darkness or poor visibility conditions. Dazzle from portable or vehicle lighting can obscure rather than show up power lines. Sometimes, work needs to be carried out near uninsulated low-voltage overhead wires, or near wires covered with a material that does not provide effective insulation, connected to a building. Examples of such work are window cleaning, external painting or short-term construction work. If it is not possible to re-route or have the supply turned off, the line’s owner, eg the distribution network operator, may be able to fit temporary insulating shrouds to the wires, for which a charge may be levied. People, plant and materials still need to be kept away from the lines.

Emergency procedures

If someone or something comes into contact with an overhead line, it is important that everyone involved knows what action to take to reduce the risk of anyone sustaining an electric shock or burn injuries. Key points are:

never touch the overhead line’s wires;
assume that the wires are live, even if they are not arcing or sparking, or if they
otherwise appear to be dead;
remember that, even if lines are dead, they may be switched back on either automatically after a few seconds or remotely after a few minutes or even hours if the line’s owner is not aware that their line has been damaged:
if you can, call the emergency services. Give them your location, tell them what has happened and that electricity wires are involved, and ask them to contact the line’s owner:
if you are in contact with, or close to, a damaged wire, move away as quickly as possible and stay away until the line’s owner advises that the situation has been made safe:
if you are in a vehicle that has touched a wire, either stay in the vehicle or, if you need to get out, jump out of it as far as you can. Do not touch the vehicle while standing on the ground. Do not return to the vehicle until it has been confirmed that it is safe to do so;

Avoiding danger from overhead power lines, be aware that if a live wire is touching the ground the area around it may be live. Keep a safe distance away from the wire or anything else it may be touching and keep others away.

Maximize the Potential of Your Business Presentation

Business presentations are a collateral reflection of who you are. A glimpse of your personality could be seen in the ways and the content of your presentation.

The way you carry yourself, the way you speak, deliver your sentences, tackle tricky questions with confidence and successfully convey your message, speak volumes about your personality.

Still, there are much more ways in which you can support your business presentation to reach its maximum potential.

HIGHLIGHT YOUR SUPERPOWER

A positive way to keep your audience attentive to you is to show them that you are worth their time and trust. Rather than speaking about your achievements and future goals, speak about your credibility because if even little points will exist with which the crowd will not feel connected to then the tables will instantly turn.

Talk about your goals within the first few minutes of the presentation

Choose your presentation design which corresponds with your goals, which should be introduced to your audience as early as possible. This will help your audience to correlate what you are expressing with the ‘why’ and ‘what’ you want to achieve.

Never underestimate the impact of a powerful image/quote

A business presentation is usually a collection of fertile ideas, knit together as one to illustrate a larger picture. So, the smart use of different images/quotes to introduce different ideas will supply more power to your presentation. Vocalizing the quotes or speaking few important words out loud will bring your presentation to life, especially if the presentation has numerous bar graphs, bullet points, and pie charts.

GIVE YOUR AUDIENCE THE POWER TO BRAINSTORM OVER YOUR QUESTIONS

One of the unbeatable ways to make your presentation more interactive is to begin it with a question which you, yourself will answer. Like you can start with “I asked myself what all can my team will be able to do and contribution for making this project a success?”. So, based on this question you can build up your presentation. Be alert to all the questions from your audience as they are icebergs of curiosity. The more you will suffice your audience, the stronger their trust will grow in you.

Be ready to tackle tough questions

Always be confident and logical at answering the questions from the audience. There will always be questions whose responses if given without solid facts and coherence, will put your image down in your crowd’s eyes. If you know your topic as well as you’re your audience, then always keep your business binary clean and do not ever shelve any question from the audience.

KEEP YOUR OWN QUESTIONS READY IF NOBODY ASKS YOU ANY

It could be a possibility that your audience is shy or somewhat hesitant to ask you questions about your presentations. Always remember, if you face this kind of a situation, then always compose a question to yourself because ‘zero curiosity’ turns into ‘zero interest’ overnight.

Take your crowd on a final journey

Always take your crowd on a final journey before you wrap up the presentation. Highlight all the important points and tell the crowd how they will be productive if given proper attention by the appropriate crowd.

Keeping the immense support in mind which we get from the PowerPoint presentations, one should also be able to support her/himself equally well during the closing moments of the presentation because humans invented the PowerPoint and not vice versa.

Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail, (EDDM), a U.S. postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route. Compared to traditional direct mail has very low distribution costs. The cost is $0.183 for each piece. This is cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people’s eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

Quality Furniture

Events are synonymous with real-world marketing for businesses across industry verticals. They are being leveraged by brands small and big alike to reach out to customers and convey their messages. A growing number of firms trust events to build their base, expand their horizon and tap into the potential in the market. Quite clearly, a lot is at stake when a business decides to host an event and penetrate the market deep. Right from launching a new product or service to enhancing the goodwill of the existing resources, businesses know where to turn to in the need of hours.

With so much benefit to take, it’s natural to expect your event to be successful so that all goals are realized with ease. For that, an expert agency will be needed familiar with every aspect of event, including from planning to strategics to hosting to customer servicing. The job at hand is not that easy for the agency as well as it has to take care of a lot of aspects to ensure success for the planned event. Among other things, it has to make sure that the brand messages are conveyed in the way they should be.

Further, a good event is one that seamlessly merges the concepts of aesthetics and functionality in true sense. And this is where furniture do have a role to play as they often add a great deal of value to any occasion. Their market is stuffed with inventive, high quality event furniture which can really make a big impression on your product launch party or customer get-together occasion. Right from chairs, sofa seating, stools, benches, poseur tables, dining tables, bars and plinths, your event can benefit from a wide range of furniture and surely stand out from the crowd.

Further, event planners know how to place furniture at right places and positions to have maximum impact out of them. They add a creative approach to occasion and make guests and potential customers impressed in true sense. It’s also a cost-effective approach to not buy all of those furniture and rather hire them and add great value to the whole affair. Whether classic touch or contemporary styles, you can select what suits your interests and events the best and win maximum attention out there. After all, the purpose is to create a vibrant atmosphere and let the brand benefit in more ways than one.

In overall, furniture hire is a very helpful and innovative concept to benefit from as make the event a big success. It has the potential to enrich your business even without asking for resources to be put at used. So, your business can benefit from furniture by adding value to the event for brand building efforts. For that, you have to find a right agency with years of experience in the domain and you will also need a company that rents out furniture. This is how your event can become as successful and impact as you’d expect it to be in a real sense.

A Guide To Understanding The Process Of Software Development

Many business people don’t fully understand the complexity of a software development process. It’s natural, since specialized books about development are read by developers and other IT people, and many others might still be referring to a software project as ”coding” or ”writing”. With better luck one might add ‘designing’ and ‘testing’. Quite inaccurate.

One can think of several metaphorical comparisons to describe software development, such as writing a book or building a house. Some of them are a good light in the dark, some are rather misleading. And while many people may argue whether creating software is an art, a science, or a precisely elaborated process, we’d leave that choice to someone else. It cannot be described sparsely. But we’ll try to give some descriptions and comparisons in a compact and clear way.

Do We ”Write” Software?

One of the common but rather vague things is comparing creating software with writing. Writing code, writing a book, and so on. You can start writing a book without a plan and go with the flow; with custom software development you cannot, unless developers do a rather small piece of software on their own – and for themselves. Moreover, an outsourced software project never starts with writing code.

Books and software may both have strict deadlines. But once a book is published, what’s written is written; rewriting is not an option. But software keeps being under constant improvement with new versions being released – it’s a natural thing. It’s almost impossible to get every need of your end user, catch up with business and technological changes once and for a lifetime. Books aren’t that dependent on changes; software is. But that’s good: your software, unlike a book, can’t become just another mediocre thing on the market, can’t become irrelevant and outdated. The processes are absolutely different: we prefer using the words ”create” or ”build” software rather than ”write”.

Do We ”Grow” Software?

”Growing” software on a good basis and a good set of documentation is possible to a certain extent. Like with writing, it’s not the best description one can suggest. It partially gets the incremental, agile nature of making and maintaining relevant software. But while ”growing”, the product is rarely tasty until it’s ripe, and the owner has to wait awhile.

The difference is, in software development there are different stages of being ”ripe”. Startups usually demand rolling a minimum viable software product on the market, getting feedback and making corrections and improvements. Each version is more ”ripe” than its predecessor, and it has to be ”watered” by support and maintenance, kept fresh amidst all the business and technological changes.

Do We ”Build” Software?

This one is considered by many specialists the closest way to describe software development, and we can agree with that. Construction works show the huge importance of careful planning, preparing, guiding the work, and performing it. The limits of software depend on how its architecture is constructed. The amount of works doesn’t grow gradually, since every building is different, and requires different approach. There can be a hospital, an office building, a school or a barn, and same physical size doesn’t mean equal amount of labour. Something is done with concrete, something can be done with wood and nails, and the latter doesn’t work well with complex and valuable software for mobile startups and other businesses.

– Everything depends on the kind of a building you need. You need to figure out the problem the software will solve, and conduct the necessary preparations, do market research, gather info, etc. The more complex your software is, the more resources must be spent on planning. Bad planning – and the whole app fails, falls like a house of cards by the first gust of a wind.

– Then you and your chief architect (project manager) can proceed to design that perfectly combines functional requirements and interface, resulting in proper user experience. Sure you want those who will work or live in the building to be fully satisfied with it. Same thing with software. One more good thing, once the design is approved, it’s way easier to give more precise estimations for the remainder of the construction (development) works.

– When furnishing a house, you needn’t building things you can buy: household appliances and furniture. It’s much cheaper and way faster. Same with software: if your software development team is experienced, it will use all the available resources to stay away from writing needless basic things: there are lots of software toolkits, frameworks, classes, and libraries for that, each for a particular case. And if the team means business, they will easily find tools and technologies that will get your tasks done as fast as possible. Custom pieces of furniture take more time and efforts, but in most cases there are already existing pre-built ways to save your time and money without compromising security and efficiency of your software.

– There will always be changes in functional requirements. Again, changes can painlessly happen within the planned architecture. Here we once more emphasize the importance of preparations – although this topic is worthy of a separate article. And we cannot go anywhere without mentioning quality assurance, which constantly checks different aspects of how the software works. What’s more – even a minor change involves testing, so that’s not the place to cut the costs (in fact, QA usually takes about 30% of the whole development time).

– Optimization of software (inner walls of a building) is limited to the approved architecture, and here main expenses are all about labor, not materials. But what you receive in the end is better software and satisfied users. Meanwhile users speak their minds on what they would like the apartments to look – and one should never neglect these opinions.

– One more thing worth noting – a good architect (or a good creative expert in software development) is always ready to consult you on things that should be solved immediately, and what can be left for later without breaking your plans or the quality of your software. You are most likely to not know the subtleties of the technical side – so leave making suggestions and explanations to your team. Unless you are an experienced IT person and you needn’t reading this article to get these insights.

As you can see, the last example is really the closest, and the list of similarities can be continued forever. But the ones we presented here should be enough to understand the process of software development, which is impossible without patience, expertise of the team, and mutual understanding.

Tips For Sorting Out Office Problems

Working in an office is very good. Office jobs are usually jobs that you can leave at the door when you are going home and you don’t have to worry about them.

A lot of people get fed up with their current situation will turn to an office job because they know that they might not experience as much stress. However, office jobs are not without problems and if the job has deadlines, you could still experience a high level of stress.

If you work in an office, or you are the supervisor, you will know that things can go wrong between the members of staff. Read on for more information about office related problems and how to resolve the issues.

Staff Members Arguing

One of the most prevalent issues among staff members is when they aren’t getting along. Arguments will flare up over the littlest thing and it causes an atmosphere within the office.

Atmospheres are not conducive to a good working environment, so you need to put a stop to these arguments once and for all. The first step will be getting the two members of staff to sit down and work it out.

You could find the root of the problem and they might even end up being friends. If that does not work then you have to move them away from each other. Seat them at different ends of the office so that they are not close enough to argue.

If they are still arguing, then you have to consider moving one of them to a different office, or you will have to take disciplinary action against them. You can’t let arguments simmer and you can’t have the opinion that it will all blow over. If you do this, then the argument could turn into a physical fight and you might end up having to fire both members of staff.

Stealing Office Supplies

You should not get surprised if members of staff end up stealing from the office. They won’t steal massive things, it will just be bits of stationary here and there and you might even thing that confronting them is not worth the trouble.

However, if they then come to you and say that you need to buy stationary, then it can become a big issue, especially if you have to buy new stationary over and over.

The best course of action here is to face the culprit, but to do it discreetly. Don’t do it in front of everyone. Then you should put a sign up saying that stationary and office furniture is the property of the company, and you should see a change in the behavior.

Car Parking Issues

A lot of offices have restricted parking, so you should have allocated everyone with a parking space of their own. However, if you notice that people are coming in earlier and earlier and they are arguing a lot, then there could be an issue with the parking spaces.

If the wrong people are using the spaces, then you will either have to number the spaces or put names on the spaces. Have a sign that says people for towed if they park in the wrong space.

If this still does not work, then you have no choice but to issue locks for the spaces. Parking locks are made so that they get installed in the middle of the space and there is a raised barrier so that the space gets block. The barrier will only lower when the correct car drives into the space.